Privacy Policy

Pyure Dynamic Protection

Last updated: August 09, 2020
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when
You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use
of information in accordance with this Privacy Policy.

 

Interpretation and Definitions


Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

You means the individual accessing or using the Service, or the company, or other legal entity on
behalf of which such individual is accessing or using the Service, as applicable.

Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are
the individual using the Service.

Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to The
PYURE Company, 2055 High Ridge Road, Boynton Beach, Florida 33426.

For the purpose of the GDPR, the Company is the Data Controller.

  • Affiliate means an entity that controls, is controlled by or is under common control with a
    party, where “control” means ownership of 50% or more of the shares, equity interest or other securities
    entitled to vote for election of directors or other managing authority.
  • Account means a unique account created for You to access our Service or parts of our Service.
  • Website refers to PYURE Dynamic Protection, accessible from https://www.pyure.com
  • Service refers to the Website.
  • Country refers to: Florida, United States

Service Provider means any natural or legal person who processes the data on behalf of the Company. It
refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service
on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the
Service is used.

For the purpose of the GDPR, Service Providers are considered Data Processors.

  • Third-party Social Media Service refers to any website or any social network website through
    which a User can log in or create an account to use the Service.

Personal Data is any information that relates to an identified or identifiable individual.

For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number,
location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental,
economic, cultural or social identity.

For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable
of being associated with, or could reasonably be linked, directly or indirectly, with You.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by
    a website, containing the details of Your browsing history on that website among its many uses.
  • Device means any device that can access the Service such as a computer, a cellphone or a
    digital tablet.
  • Usage Data refers to data collected automatically, either generated by the use of the Service
    or from the Service infrastructure itself (for example, the duration of a page visit).
  • Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to
    the Company as the legal person which alone or jointly with others determines the purposes and means of the
    processing of Personal Data.
  • Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in
    particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a
    mechanism for allowing internet users to control the tracking of their online activities across websites.
  • Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company
    as the legal entity that collects Consumers’ personal information and determines the purposes and means of the
    processing of Consumers’ personal information, or on behalf of which such information is collected and that
    alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal
    information, that does business in the State of California.
  • Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person
    who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA
    for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is
    outside the USA for a temporary or transitory purpose.
  • Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting,
    releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in
    writing, or by electronic or other means, a Consumer’s Personal information to another business or a third party
    for monetary or other valuable consideration.

Collecting and Using Your Personal Data


Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used
to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Usage Data
Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type,
browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those
pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including,
but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile
device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other
diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by
or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information.
Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze
Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not
accept Cookies, You may not be able to use some parts of our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device
when You go offline, while Session Cookies are deleted as soon as You close your web browser. Learn more about cookies
in the “What Are Cookies” article.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

Type: Session Cookies

Administered by: Us

Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use
some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these
Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with
those services.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies

Type: Persistent Cookies

Administered by: Us

Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login
details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to
avoid You having to re-enter your preferences every time You use the Website.

Tracking and Performance Cookies

Type: Persistent Cookies

Administered by: Third-Parties

Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The
information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because
the information collected is typically linked to a pseudonymous identifier associated with the device you use to access
the Website. We may also use these Cookies to test new pages, features or new functionality of the Website to see how
our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data
    You provide can give You access to different functionalities of the Service that are available to You as a
    registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase
    contract for the products, items or services You have purchased or of any other contract with Us through the
    Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of
    electronic communication, such as a mobile application’s push notifications regarding updates or informative
    communications related to the functionalities, products or contracted services, including the security updates,
    when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services
    and events which we offer that are similar to those that you have already purchased or enquired about unless You
    have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.

We may share your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to
    monitor and analyze the use of our Service, to advertise on third party websites to You after You visited our
    Service, to contact You.
  • For Business transfers: We may share or transfer Your personal information in connection with,
    or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of
    our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will
    require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other
    subsidiaries, joint venture partners or other companies that We control or that are under common control with
    Us.
  • With Business partners: We may share Your information with Our business partners to offer You
    certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas
    with other users, such information may be viewed by all users and may be publicly distributed outside. If You
    interact with other users or register through a Third-Party Social Media Service, Your contacts on the
    Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity.
    Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your
    profile.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy
Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for
example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal
agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter
period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service,
or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where
the parties involved in the processing are located. It means that this information may be transferred to — and
maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the
data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that
transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with
this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there
are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will
provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or
in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or
method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your
Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data


Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to
disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the
data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may
use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google
Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js)
from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Behavioral Remarketing

The Company uses remarketing services to advertise on third party websites to You after You visited our Service. We and
Our third-party vendors use cookies to inform, optimize and serve ads based on Your past visits to our Service.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the
Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser.
Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected
and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en

Facebook

Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by the Digital
Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital
Advertising Alliance in the USA http://www.aboutads.info/choices/, the
Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the
European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device
settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

GDPR Privacy


Legal Basis for Processing Personal Data under GDPR

We may process Personal Data under the following conditions:

  • Consent: You have given Your consent for processing Personal Data for one or more specific
    purposes.
  • Performance of a contract: Provision of Personal Data is necessary for the performance of an
    agreement with You and/or for any pre-contractual obligations thereof.
  • Legal obligations: Processing Personal Data is necessary for compliance with a legal obligation
    to which the Company is subject.
  • Vital interests: Processing Personal Data is necessary in order to protect Your vital interests
    or of another natural person.
  • Public interests: Processing Personal Data is related to a task that is carried out in the
    public interest or in the exercise of official authority vested in the Company.
  • Legitimate interests: Processing Personal Data is necessary for the purposes of the legitimate
    interests pursued by the Company.

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in
particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary
to enter into a contract.

Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to guarantee You can exercise Your
rights.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

  • Request access to Your Personal Data. The right to access, update or delete the information We
    have on You. Whenever made possible, you can access, update or request deletion of Your Personal Data directly
    within Your account settings section. If you are unable to perform these actions yourself, please contact Us to
    assist You. This also enables You to receive a copy of the Personal Data We hold about You.
  • Request correction of the Personal Data that We hold about You. You have the right to to have
    any incomplete or inaccurate information We hold about You corrected.
  • Object to processing of Your Personal Data. This right exists where We are relying on a
    legitimate interest as the legal basis for Our processing and there is something about Your particular
    situation, which makes You want to object to our processing of Your Personal Data on this ground. You also have
    the right to object where We are processing Your Personal Data for direct marketing purposes.
  • Request erasure of Your Personal Data. You have the right to ask Us to delete or remove
    Personal Data when there is no good reason for Us to continue processing it.
  • Request the transfer of Your Personal Data. We will provide to You, or to a third-party You
    have chosen, Your Personal Data in a structured, commonly used, machine-readable format. Please note that this
    right only applies to automated information which You initially provided consent for Us to use or where We used
    the information to perform a contract with You.
  • Withdraw Your consent. You have the right to withdraw Your consent on using your Personal Data.
    If You withdraw Your consent, We may not be able to provide You with access to certain specific functionalities
    of the Service.

Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, cancellation and opposition by contacting Us. Please note that we
may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to
respond to You as soon as possible.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For
more information, if You are in the European Economic Area (EEA), please contact Your local data protection authority in
the EEA.

CCPA Privacy


Your Rights under the CCPA

Under this Privacy Policy, and by law if You are a resident of California, You have the following rights:

  • The right to notice. You must be properly notified which categories of Personal Data are being
    collected and the purposes for which the Personal Data is being used.
  • The right to access / the right to request. The CCPA permits You to request and obtain from the
    Company information regarding the disclosure of Your Personal Data that has been collected in the past 12 months
    by the Company or its subsidiaries to a third-party for the third party’s direct marketing purposes.
  • The right to say no to the sale of Personal Data. You also have the right to ask the Company
    not to sell Your Personal Data to third parties. You can submit such a request by visiting our “Do Not Sell My
    Personal Information” section or web page.

The right to know about Your Personal Data. You have the right to request and obtain from the Company
information regarding the disclosure of the following:

  • The categories of Personal Data collected
  • The sources from which the Personal Data was collected
  • The business or commercial purpose for collecting or selling the Personal Data
  • Categories of third parties with whom We share Personal Data
  • The specific pieces of Personal Data we collected about You
  • The right to delete Personal Data. You also have the right to request the deletion of Your
    Personal Data that have been collected in the past 12 months.

The right not to be discriminated against. You have the right not to be discriminated against for
exercising any of Your Consumer’s rights, including by:

  • Denying goods or services to You
  • Charging different prices or rates for goods or services, including the use of discounts or other benefits or
    imposing penalties
  • Providing a different level or quality of goods or services to You
  • Suggesting that You will receive a different price or rate for goods or services or a different level or quality
    of goods or services.

Exercising Your CCPA Data Protection Rights

In order to exercise any of Your rights under the CCPA, and if you are a California resident, You can email or call us
or visit our “Do Not Sell My Personal Information” section or web page.

The Company will disclose and deliver the required information free of charge within 45 days of receiving Your
verifiable request. The time period to provide the required information may be extended once by an additional 45 days
when reasonable necessary and with prior notice.

Do Not Sell My Personal Information

We do not sell personal information. However, the Service Providers we partner with (for example, our advertising
partners) may use technology on the Service that “sells” personal information as defined by the CCPA law.

If you wish to opt out of the use of your personal information for interest-based advertising purposes and these
potential sales as defined under CCPA law, you may do so by following the instructions below.

Please note that any opt out is specific to the browser You use. You may need to opt out on every browser that you use.

Website

You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions
presented on the Service:

  • From Our “Cookie Consent” notice banner
  • Or from Our “CCPA Opt-out” notice banner
  • Or from Our “Do Not Sell My Personal Information” notice banner
  • Or from Our “Do Not Sell My Personal Information” link

The opt out will place a cookie on Your computer that is unique to the browser You use to opt out. If you change
browsers or delete the cookies saved by your browser, you will need to opt out again.

Mobile Devices

Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to
serve you ads that are targeted to your interests:

  • “Opt out of Interest-Based Ads” or “Opt out of Ads Personalization” on Android devices
  • “Limit Ad Tracking” on iOS devices

You can also stop the collection of location information from Your mobile device by changing the preferences on your
mobile device.

“Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)


Our Service does not respond to Do Not Track signals.

However, some third party websites do keep track of Your browsing activities. If You are visiting such websites, You can
set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or
disable DNT by visiting the preferences or settings page of Your web browser.

Children’s Privacy


Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information
from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with
Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of
13 without verification of parental consent, We take steps to remove that information from Our servers.

Your California Privacy Rights (California’s Shine the Light law)


Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established
business relationship with us can request information once a year about sharing their Personal Data with third parties
for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, You can contact Us using the contact
information provided below.

California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)


California Business and Professions Code section 22581 allow California residents under the age of 18 who are
registered users of online sites, services or applications to request and obtain removal of content or
information they have publicly posted.

To request removal of such data, and if you are a California resident, You can contact Us using the contact
information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted
online and that the law may not permit or require removal in certain circumstances.

Links to Other Websites


Our Service may contain links to other websites that are not operated by Us. If You click on a third party link,
You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every
site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third
party sites or services.

Changes to this Privacy Policy


We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy
Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective
and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are
effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: