How PYURE Works

PYURE Technology uses ultraviolet (UV) energy to mimic the way sunlight sanitizes our outdoor environment by safely generating and dispersing hydroxyls and organic oxidants indoors.

What Are Hydroxyls and How Do They Work?

Nature's Process Outdoors

Sunlight produces hydroxyls & organic oxidants

• Airborne hydroxyls are ideal sanitizing agents
• Atmospheric hydroxyls are continuously produced by the action of the sun’s ultraviolet energy on oxygen and water in our atmosphere
• Hydroxyls react with a broader range of chemicals and are a million times more reactive than ozone
• Hydroxyls react so fast that they are consumed within a few milliseconds and never accumulate
• Hydroxyls react with volatile organic compounds (VOC) and produce organic oxidants, which also sanitize but are not as reactive so they exist longer than hydroxyls
• Hydroxyls and organic oxidants keep the air outside safe to breathe by decomposing natural and man-made pollutants and killing pathogens

Indoors with PYURE Dynamic Protection

PYURE produces the same concentrations of hydroxyls & organic oxidants as the sun generates outdoors

• PYURE Technology produces the same concentrations of hydroxyls and natural oxidants indoors as are found in nature
• By replicating the levels found outdoors, PYURE ensures safety and efficacy
• Hydroxyls are a natural oxidant and the most important cleansing agent in our outdoor environment
• Hydroxyls do not exist naturally indoors – they are consumed within milliseconds when produced by sunlight

How PYURE Technology Kills Pathogens in Air and on Surfaces

PYURE uses ultraviolet (UV) energy to mimic the way sunlight sanitizes our outdoor environment by safely generating and diffusing hydroxyls and organic oxidants indoors. The hydroxyls react with volatile organic compounds (VOC) to generate powerful organic oxidants.

PYURE’s Proprietary Technology Has Unique Features That Deliver Unmatched Performance:

1. An Optimal Quantity of Hydroxyls

• The UV energy spectrum and intensity
• The design of the hydroxyl generator

2. A Cascade Effect Outside the Device

• Hydroxyls produce organic oxidants that disperse outside device.
• Organic oxidants decompose VOC via rapid reactions
• These reactions produce more organic oxidants
• This organic oxidant-VOC chain reaction is repeated over and over

3. The Sanitizing Effect of Organic Oxidants

• Decompose proteins, lipids and other components in cell walls
• This decomposition leads to rapid pathogen cell death

PYURE Technology is Safe and Effective

Airborne hydroxyls are safe and natural sanitizing agents.

PYURE safety is based on:

Natural concentration levels

PYURE TechnologyTM produces the same concentrations of hydroxyls and organic oxidants that are naturally present in our outdoor environment

Scientific reviews

There is no evidence in the scientific literature that suggests any safety issues with these environmental hydroxyl and organic oxidant concentrations.

Independent lab studies

As further evidence of safety, PYURE had an independent lab undertake a 13-week GLP toxicology study which also showed there were no adverse effects.


PYURE Technology has demonstrated its ability to destroy pathogens and improve air quality.

Purifies and sanitizes air
• Kills airborne viruses, bacteria and mold
• Neutralizes and decomposes VOC and other chemicals

Sanitizes surfaces and porous materials
• Kills viruses, bacteria, yeast and mold
• Does not negatively impact materials

Eliminates odors
• Cigarette Smoke
• Chemical odors
• Mildew


Validated Mechanism of Action

Studies conducted at the Lovelace Respiratory Research Institute (LRRI) demonstrated that a PYURE device generates hydroxyls levels consistent with those found outdoors. The research was published in a peer-reviewed journal.